My customized Formulate shampoo and conditioner
Gotta be real here, I buy my shampoo and conditioner from a store, just like most people. Formulate recently invited me to personalize my own shampoo and conditioner and I was so excited to try it, because I've never customized hair care before!
I love how easy it is to create your own product. It doesn't take long and the questions really ensure that your shampoo and conditioner is tailored for you. They do ask the basics, like color, length, and texture. However, Formulate takes it to the next level and considers if your scalp is sensitive, if you have dandruff, what your current routine is, and even your zip code to determine the humidity in your area -- This really blew me away.
If you have a hair goal, you can add it to your formula! I'm pretty fortunate when it comes to hair, I've never had to deal with any hair or scalp conditions. However, I did ask for thermal protection in my formula, since I typically straighten or curl my hair daily. The final step is to choose your scent and I chose grass, lilies, and eucalyptus!
I love this concept because you are in control of what you put in your hair. Formulate products are free from preservatives, sulfate, parabens, and are cruelty free. It was truly fun to build my own hair product and it gave me more insight into hair care. Thank you Formulate!
Formulate generously gifted me with shampoo and conditioner. Thoughts and opinions are my own.